The given template was created especially for online audio and video store, making allowance to easy navigation and optimal content structure. The design conception was carefully thought out in order to produce the template, which could concentrate customer’s attention on the products and their distinctive features, and not to draw it away from the content. The main menu is placed where it can be seen best: the site sections, which are of primary interest to every customer (support, catalogue, hot items), catch the visitors’ eye immediately. The very center of the template is occupied by featured products’ description, which allows your customers to see at once highlights and purchase the bestsellers right from the site. As for the color gamma, it’s perfectly matching the site destination. The site is created for commercial activity, and not for entertainment: thus the design team chose calm, unobtrusive and light colors, which gives the site a professional look and which are not noticeable themselves.